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CNN has been facing a disconnect with Gen Z, who feel less engaged by traditional news formats. This project aims to bridge that gap by redefining CNN's connection with Gen Z through engaging content. Leveraging the 2024 presidential election, we use political literacy as our engagement strategy. Echo, a product segment under CNN, provides multimodal news to enhance political awareness and engagement among young audiences.
Name
Echo
Team
5 Designers, Mentors : Dasami Moodley, Jeff Lin, Elayne Safir (CNN)
Year
2024
Role
User research and testing
Product Design
UI Design
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